TRENDS
MARKET BRIEF
Bali Hotel | H1 2026

Bali’s accommodation market recorded notable supply growth in H1 2026, with eight new properties adding approximately 340 rooms, primarily concentrated in Ubud and Uluwatu. Despite this growth, hotel performance softened as occupancy declined amid seasonal demand patterns and heightened geopolitical tensions, which may affected travel preferences. ADR, however, remained resilient, although the gain was insufficient to offset weaker occupancy, resulting in lower RevPAR. Looking ahead, the continued development of five-star properties is expected to further strengthen Bali’s positioning in the luxury hospitality segment, while a recovery in travel demand could support hotel performance in H2 2026.
MARKET BRIEF
Jakarta Hotel | H1 2026

In the first half of 2026, Jakarta’s hotel market experienced a notable shift in supply dynamics, with room inventory increasing by 139 rooms compared with H1 2025. New opening, rebranding initiative, and hotel closures reshaped the competitive landscape, reflecting ongoing changes at both the operational and asset levels amid evolving market conditions. Meanwhile, demand continued to diversify beyond government-related business toward corporate, leisure, FIT, family, weddings, and private events. Upscale and luxury hotels remained relatively resilient, supported by stronger RevPAR and room-rate performance, higher-spending guests, and solid corporate and leisure demand, despite continued occupancy pressure. Overall, the market continued to move toward a more diversified demand base, while property repositioning reflected efforts to enhance asset competitiveness and adapt to changing demand patterns.
RESEARCH
IN.SITE
Indonesia Tourism and Destination Management Research Journal
Vol IV 2026
Medical Tourism: Why People Travel for Healthcare
The healthcare and tourism sectors have experienced growing demand for integrated medical and travel services. This trend, known as medical tourism, refers to individuals traveling abroad for medical treatment while engaging in tourism activities. Affordable healthcare costs, advanced technology, shorter waiting times for treatments, and high-quality services are key drivers of this industry. Indonesia is estimated to lose approximately USD 12 billion as more than 2 million Indonesian citizens travel abroad to seek medical services. While the nation has strong potential to become a competitive medical tourism destination due to its strategic location, growing healthcare sector, and diverse tourism offerings, several challenges remain, particularly regarding standardized healthcare facilities, integrated infrastructure, and global competitiveness. 
HIGHLIGHTS
PITCH.
Trends and Highlights of Tourism Sectors
09.2026
Indonesia Special Economic Zone (SEZ) at a Glance
With 25 active Special Economic Zones (SEZs), Indonesia is accelerating growth across industry, tourism, and digital innovation. Supported by attractive incentives, streamlined regulations, and strategic infrastructure, SEZs are strengthening Indonesia’s position as a competitive hub in Southeast Asia. ​Looking ahead to Indonesia Emas 2045, SEZs are set to play an increasingly important role in developing knowledge-based hubs, advancing industrial downstreaming, and driving more balanced regional growth. More than policy instruments, SEZs are emerging as strategic engines for sustainable growth, investment, and Indonesia’s global competitiveness.
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IN.SITE focuses on issues related to the development of tourism resort. IN.SITE shares part of our research activities or project database, which we think can be beneficial for whom interested in the development of tourism resort. IN.SITE is published three times a year: at the beginning, mid and at the end of the year. 

PITCH. covers highlights of current trend in tourism industry. PITCH. shall be published as we think an issue or trend is interesting or necessary to be brought up and shared.