APRIL 27, 2026
MARKET BRIEF
Jakarta Hotel | H2 2025
Jakarta Hotel | H2 2025
Jakarta’s hotel market in the second half of 2025 experienced a gradual but uneven recovery, supported by additional supply and improving demand from the return of MICE activity and business travel, particularly from Asia. However, overall performance remained under pressure as occupancy levels declined. Looking ahead, the Jakarta hotel market outlook for 2026 remains cautiously optimistic, with demand expected to continue recovering despite increasing competition from new supply. The government segment is likely to remain uncertain and limited, while the corporate and individual segments are expected to stay relatively stable.
|
Hotel supply expanded with new openings and rebrandings, totaling 439 hotel rooms
In the second half of 2025, Jakarta saw the opening of three new hotels: Novotel Jakarta Pulomas (4-star); ROOMS INC. Sudirman Jakarta (3-star); and Ashley NewAir Menteng (4-star). During the same period, four hotels underwent rebranding. Ibis Styles Jakarta Gajah Mada was rebranded as Artotel Harmoni, while Keraton at The Plaza Luxury Collection was rebranded as Keraton at The Plaza – The Unbound Collection by Hyatt. In addition, Swiss-Belhotel Mangga Besar was rebranded and reopened as Grand Platinum Jakarta, and Discovery SCBD (Alila SCBD) was reintroduced with an additional 85 rooms. Together, these developments added approximately 439 rooms to the total supply of midscale to luxury hotels in Jakarta. The existing hotel landscape continues to be predominantly dominated by 4-star hotels. |
|
Hotel performance recovered amid MICE rebound, despite lower occupancy and event activity
Compared to the previous semester, hotel performance in H2 2025 began to recover as MICE activity gradually returned and offline events resumed following the partial easing of efficiency regulations. However, both the number of events and attendance levels remained below historical norms. International arrivals driven by business travel continued to grow steadily, with Asian markets—particularly China—leading demand. The strong presence of Chinese visitors reflects the recent increase in investment from China in Indonesia. Overall, the average occupancy rate declined to approximately 66.8% with 4-star hotels experienced the sharpest decline. |
|
Average Daily Rate grew modestly, while RevPAR declined
The Average Daily Rate (ADR) of hotels in Jakarta reached approximately IDR 870,000 in end 2025, reflecting a modest 2.4% increase compared to the same period in the previous year. Meanwhile, the estimated Revenue Per Available Room (RevPAR) for the same period was around IDR 587,000, indicating a 5% decline from the 2024 figure (y-o-y). |
|
Jakarta strengthens its rise as a sport tourism destination
Jakarta is increasingly positioning itself as a leading sport tourism destination through a strategic collaboration between regional leadership, represented by Jakarta’s Governor Pramono Anung, and national stakeholders, including the Ministry of Youth and Sports and the Ministry of Tourism. Concrete steps have already been implemented, particularly through the expansion of large-scale international sporting events such as the Jakarta International Marathon, which attracts tens of thousands of participants and drives significant tourism activity. The city has also begun adapting urban policies—such as road closures for events—while revitalizing sports infrastructure and optimizing existing world-class venues. |
|
WITF 2025 drew 3,850 daily visitors, boosted global tourism deals
The Wonderful Indonesia Tourism Fair (WITF) 2025 attracted an average of 3,850 visitors per day, with participants from 22 provinces and international buyers from 42 countries. The event hosted over 5,200 business meetings—more than double the previous year—highlighting its growing role in promoting Indonesia’s tourism and fostering global partnerships. |
APPENDIX: ECONOMIC INDICATORS
