SEPTEMBER 1, 2026
MARKET BRIEF
Jakarta Hotel | H1 2026
Jakarta Hotel | H1 2026
In the first half of 2026, Jakarta’s hotel market experienced a notable shift in supply dynamics, with room inventory increasing by 139 rooms compared with H1 2025. New opening, rebranding initiative, and hotel closures reshaped the competitive landscape, reflecting ongoing changes at both the operational and asset levels amid evolving market conditions. Meanwhile, demand continued to diversify beyond government-related business toward corporate, leisure, FIT, family, weddings, and private events. Upscale and luxury hotels remained relatively resilient, supported by stronger RevPAR and room-rate performance, higher-spending guests, and solid corporate and leisure demand, despite continued occupancy pressure. Overall, the market continued to move toward a more diversified demand base, while property repositioning reflected efforts to enhance asset competitiveness and adapt to changing demand patterns.
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Hotel supply reshaped by a new opening, rebranding, and two closures
Jakarta’s hotel supply recorded a net increase of 139 rooms in H1 2026 compared with H1 2025, despite several hotel closures during the period. The Sultan Hotel & Residence Jakarta (5-star) ceased operations in June 2026, while Hotel Oasis Amir (4-star) in Senen also discontinued operations in early 2026. Meanwhile, Paviliun Raden Saleh, ARTOTEL Curated (5-star) in Taman Ismail Marzuki, was added to the market with 139 rooms. During the same period, Ibis Budget Daan Mogot was rebranded as Mercure Jakarta Grogol, reflecting a repositioning from the budget to the midscale-to-upscale segment. Despite the overall decline in supply, Jakarta’s hotel room stock remained concentrated in the 4-star segment, which accounted for approximately 40% of total supply. |
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Demand diversification helped support Jakarta's hotel market recovery
Hotel occupancy stood at approximately 63.3% in H1 2026, indicating a gradual recovery, while hotel operators continued to diversify beyond traditional government-led MICE demand toward corporate travelers, FITs, leisure, families, couples, weddings, and private events. The family market also became increasingly prominent in H1 2026, with hotels placing greater emphasis on child-friendly rooms, facilities, and amenities. This trend reflected operators’ efforts to broaden their demand base. |
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Stable ADR and RevPAR reflected resilient in Jakarta's hotel market
The Average Daily Rate (ADR) of hotels in Jakarta reached approximately IDR 853,340 in H1 2026, while estimated Revenue per Available Room (RevPAR) stood at around IDR 548,500. Overall hotel rates remained relatively stable compared with H1 2025, supported by stronger performance in the upscale and luxury segments. |
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Soekarno-Hatta's second-busiest ranking in Southeast Asia signaled strong tourism activity
Jakarta’s tourism market maintained positive momentum in H1 2026, supported by strong air connectivity through Soekarno-Hatta International Airport. The airport ranked as the second-busiest airport in Southeast Asia after Singapore’s Changi Airport based on scheduled seat capacity, with approximately 3.32 million seats, representing a 3.2% YoY increase. During the period, Soekarno-Hatta handled approximately 25.9 million passengers, including 8.35 million international passengers. International tourism also remained resilient, with Indonesia recording 7.45 million foreign tourist arrivals in H1 2026, representing a 5.71% YoY increase. Overall, the continued expansion of air connectivity, supported by resilient international tourism and strong domestic mobility, indicates sustained growth in Jakarta’s tourism and travel activity. |
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Jakarta Fair 2026 surpassed visitor target, boosting tourism activity
Jakarta Fair Kemayoran 2026, held from 11 June to 12 July, attracted approximately 6.1 million visitors, exceeding its target of 6 million and representing a 1.7% increase from the 5.9 million visitors recorded in 2025. The event generated around IDR 8.2 trillion in transactions, highlighting strong domestic tourism activity and consumer spending. Its strong attendance further reinforced Jakarta Fair’s role as a major retail, entertainment, and tourism attraction, supporting demand across the hotel, F&B, and related sectors. |
APPENDIX: ECONOMIC INDICATORS
